patent

Everything is pink: The record-setting box office opening of the Barbie movie came with an inescapable wave of Barbie products – from costumes, cosmetics, pens, soft drinks, to a Barbie dreamhouse for rent. As part of an extensive marketing strategy that leverages Barbie's unique brand, Mattel has engaged in over 100 partnerships to celebrate the iconic doll, and make the most of the film's release for them and their partners.

ECTA invites all IP students and professionals to participate in the ECTA Award! As of today, you can submit an article or essay of importance for the development of the EU trade mark, design, copyright or geographical indications law.

During the last months, patent applications related to the Metaverse have experienced an increase due to the continuous expansion of this field, as many High-Tech companies wanted to ensure the protection of the technology they are developing. 

“The main benefits of a Unitary Patent will be lower maintenance costs and simpler administration. After the transitional period, translation costs will also be less.”

The countdown to the launch of the EU Unitary Patent has begun, with the new system expected to start before the end of this year.

Researchers at the University of California, Davis, have developed a new type of cooling cube that could revolutionize how food is kept cold and shipped fresh without relying on ice or traditional cooling packs. 

These plastic-free, “jelly ice cubes” do not melt, are compostable and anti-microbial, and prevent cross-contamination. 

“When ice melts, it’s not reusable,” said Gang Sun, a professor in the Department of Biological and Agricultural Engineering. “We thought we could make a so-called solid ice to serve as a cooling medium and be reusable.” 

A Patent box is a special very low corporate tax regime used by several countries to incentivise research and development by taxing patent revenues differently from other commercial revenues. It is also known as intellectual property box regime, innovation box or IP box.