Valentine’s Day is here, again and, in case you have been living under a rock, it is pretty hard to miss the perfume and flower ads, the aisles of heart-shaped chocolate boxes and flowers. By now, everyone knows that Valentine’s Day is a big business.
Whether you embrace the holiday or run away from it, we can all get some enjoyment from the various intellectual property rights that protect some of the goods associated to this day.
Roses are the most commonly gifted flowers during Valentine’s Day. If you go through the UPOV Genie databases you can see that there is actually quite a large number of different roses registered as Plant Variety. Rosa Pendulina L, a wild rose found in the mountains of central and southern Europe. Rosa Canina, a variable climbing, wild rose native to Europe, northwest Africa and western Asia. Or even the Rosa Wichuraiana, a special rose, parent to many other hybrid roses. (see images below)
One of the most recognizable names in the floral industry in Europe is, probably, Interflora. Interflora is a multinational specialized in flower delivery. Their trademark represents the Greek god Hermes delivering a bouquet of flowers.
Have you ever gifted candy on Valentine’s Day? Probably. You will not be surprised if I told you that Heart-shaped chocolate box mold can be protected by a patent. See for example, this Chinese patent for a mold (CN108115868A).
Patent for a heart-shaped chocolate USD449147S.
This is only food related. Yes, a chocolate a day keeps the sadness away. But valentine’s Day is also famous because of jewelry. When considering what piece of jewelry, you should get, you might consider anything heart shaped or from a renowned designer. For example, this heart shaped ring is a design protected by Tous
Conclusion? Even in your most romantic moments, it is more than likely that IP will be involved.
This is all for this month. Hope you enjoyed this thematic little blog post. Have a nice day!