Madrid

Four hundred years ago, Flemish artists Jan Brueghel the Elder and Peter Paul Rubens used the visual medium of oil paint to evoke an olfactory experience. You no longer have to use your imagination to engage with the smells highlighted in their painting The Sense of Smell. As Smithsonian reports, a new exhibition at the Museo Nacional del Prado in Madrid, Spain, pairs the artwork with 10 real fragrances inspired by the scene.

On 29 December 2021, under the framework of the European Cooperation Project (ECP8) ‘European Network of Authenticities’, the city of Madrid (Spain) became the sixth certified ‘Authenticity’ of the network, following the Authenticities of Thessaloniki, Sofia, Plovdiv, Mykonos and Banská Bystrica.

Following an agreement signed between the Spanish Patent and Trademark Office and the Municipality of Madrid, a series of IP-related awareness-raising activities will take place locally over the next two years in the newly certified Authenticity.