photo: European Union Intellectual Property Network (EUIPN)
On 29 December 2021, under the framework of the European Cooperation Project (ECP8) ‘European Network of Authenticities’, the city of Madrid (Spain) became the sixth certified ‘Authenticity’ of the network, following the Authenticities of Thessaloniki, Sofia, Plovdiv, Mykonos and Banská Bystrica.
Following an agreement signed between the Spanish Patent and Trademark Office and the Municipality of Madrid, a series of IP-related awareness-raising activities will take place locally over the next two years in the newly certified Authenticity.
This European Cooperation Project aims to raise awareness of both the value of IP, and the damage caused by counterfeiting in European cities among local policymakers, businesses and, ultimately, the European public.
Interesting facts about Madrid
Madrid is the capital of Spain and the second most populous city in the European Union, behind Berlin.
Madrid is an influential cultural centre and a benchmark for Spanish fashion with international events such as Mercedes-Benz Fashion Week, which is the fourth most important catwalk in the world behind those of New York, Milan and Paris.
In addition, in the first half of 2019, Madrid was the most visited city in Spain with 10.4 million tourists, surpassing cities such as Barcelona, Palma de Mallorca or Seville.
It is also the headquarters of the World Tourism Organization and the International Tourism Fair (FITUR).