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Most people equate the sounds they hear to the conduction of noise or air through their ear canal. But why can they still hear a tune when their ears are plugged or covered? Or hear the sound generated by brushing their teeth or eating crunchy food? All this is thanks to bone conduction, a field in which Shenzhen Shokz Co., Ltd., a high-tech company in China’s consumer electronics industry, has been active since 2004.