young. EU

In ancient Greek mythology, the goddess of youth and the youngest of all divinities was Hebe. The daughter of Zeus and Hera, Hebe was the cupbearer for the goddesses and gods. She served them with ambrosia which, in turn, conferred longevity or even immortality on those who consumed it. Like the divinities of Mount Olympus, intellectual property (IP) is constantly being fed by younger generations of designers, creators, and inventors. It is therefore particularly relevant that 2022 is the European Year of Youth and that this year’s World Intellectual Property Day (26 April 2022) focuses on ‘IP and Youth Innovating for a Better Future’ and explores how innovative, energetic and creative minds are driving positive change.