hashtag

Have you been asked to stop using a branded or trademarked hashtag? Can you be liable when using a branded (and perhaps trademarked) hashtag on social media? Think about it; isn't this against everything social media stands for?

It All Started With a Hashtag Cease Command

A recent post in our Social Media Managers Facebook group read:

I was just told to delete a tweet we sent using (#)WorldCup because “that hashtag is considered copyrighted material and only FIFA is allowed to use it.”

Say what? So many questions!