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Meta shakes up music industry with new revenue sharing deal

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photo: image: Unsplash

Meta, the parent company of Facebook, has unveiled a new monetization feature that seeks to share revenue between music artists and content creators on the social media platform. 

Music Revenue Sharing is designed to make it easier for creators to monetize videos even when using licensed music, with Meta championing it as “the first of its kind within the music industry,” helping the site’s content creators “access more popular music, deepening relationships with their fans.”