Swiss

Mondelez International Inc., the US parent company that owns the chocolate brand, is moving some of Toblerone’s production to Slovakia, meaning that the chocolate will not comply anymore with the Switzerland’s legal definition of “Swissness”.

In 2017, Switzerland indeed approved a law to protect “Swissness”. Accordingly, milk and dairy products labelled “Made in Switzerland” must have 100% of their raw materials sourced from within the country. However, there are exceptions for raw materials that cannot be produced in Switzerland (such as cocoa).