Viva Magenta is the colour of the year 2023
photo: My Modern Met
Every year, Pantone announces its color for the new year, which hopes to inspire creators across all fields. Now, the intense and eye-catching Viva Magenta 18-1750 has been named as the Color of the Year 2023, evoking feelings of celebration and possibility after a few rough years. This shade, which has its origins in a natural red dye, signals the world of design is ready to come back roaring, especially in the digital realm.