On Monday 18 January the EUIPO launched its new e-filing form designed for direct filers (usually small businesses and individual entrepreneurs) from the European Economic Area.
EasyFiling is a new, mobile-friendly application combining artificial intelligence and the latest technologies to simplify e-filing for direct filers. First-time applicants, with little or no knowledge of the EU trade mark application process, will be guided in a way that should prevent mistakes and avoid delays in the registration of their trade mark. An interactive virtual assistant will facilitate, among other things, the selection of pre-approved terms of goods and services and help inexpert filers understand the risks of conflict with similar, pre-registered trade marks.
If you are a business applying for a trade mark for the first time, we encourage you to try out the new service and provide feedback on your experience.
Access the new EasyFiling tool on the Ideas Powered for business web page.