Chanel takes steps against the re-use of its buttons
Chanel considers that taking its buttons and refashioning them into jewellery amounts to trademark infringement. Indeed, Chanel considers that accessory company Shiver + Duke is misappropriating its registered interlocking “C” monogram trademark and its Chanel wordmark in order to create and market jewellery that draws and relies on the selling power and fame of the Chanel marks.