Theora

They are the 'must have' playground craze of the moment – as simple as they are irresistible. A rubber toy covered in small bumps which can be pushed in and out with a satisfying ‘pop’.

Whether played as a game, a toy, or just used as a soothing way to calm down in these difficult times, pop-its appeared seemingly out of nowhere last year in shops, markets and online.

But this is an overnight sensation more than forty years in the making that owes its recent success to the influence of a capuchin monkey in North Carolina, with a very big social media following.