The ultimate caterpillar cake taste test from M&S’ Colin to Aldi’s Cuthbert

From Sainsbury’s Wiggles to Tesco‘s Curly, most British supermarkets have their own version of a caterpillar cake. 

The original, Marks & Spencer’s Colin Cake – who turned 30 last year – has been a staple at British birthday parties for decades, with similar cakes gaining in popularity in recent years.  

M&S lodged an intellectual property claim with the High Court last month, arguing the similarity of Aldi’s product -the £4.99 Cuthbert Cake – leads consumers to believe they are of the same standard and ‘ride on the coat-tails’ of M&S’ reputation with the product.   

But Aldi is by no means the only supermarket offering a rival caterpillar-shaped treat with all the big names selling a variation on the classic.